Principal Product Designer.
Devoted Michigan State Spartan.
Custom wrapping paper connoisseur.
Always in the awkward stage of growing out my bangs.
With over a decade of experience, I specialize in making complex tools feel simple, yet powerful. I work at the intersection of AI, data, and productivity, designing systems that elevate technical users without getting in their way.
I believe the best design starts with good communication. Not just in pixels, but in the way we tell stories, share ideas, and build alignment. Process should bend to fit the problem—not the other way around. And if a design system isn’t serving its users, it’s time to rethink the system.
Here are a few things I love working on:
AI workflows– building agentic frameworks to support human expertise
Data tools & IDEs– creating powerful, flexible environments for analysts and engineers
Cross-functional strategy– partnering across design, product, and engineering to solve complex problems
Hype videos– making launch videos that celebrate our work and get customers genuinely excited
Let’s chat, or swap gift
wrap recommendations.
samfergdesign@gmail.com